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Sven Goran Eriksson

Former Manager of the England Football Team

Sven Goran Eriksson is a Swedish football manager and former player with a reputation as one of the most progressive and most famous football coaches in the world. He is perhaps best known for his time as the manager of England, but he has also been the national coach for Mexico and Côte d'Ivoire, as well as, two clubs in England. He is currently the manager of Chinese Super League club Guangzhou R&F.

"The Ice Cold Swede"

Sven Goran Eriksson - speaker profile photo

In detail

Sven made history in January 2001 when he became the first foreign coach of England; he was recruited by the FA from Lazio in February 2001 on a five-year contract. He improved England's FIFA World Ranking from 17th place in January 2001 to 5th place in July 2006, reaching 4th during the 2006 World Cup, and was rated by the FA as England's second most successful manager. He is the only England manager who has never failed to guide England to the last eight in a major tournament.

What he offers you

Sven is a very accomplished speaker on topics such as man management, motivation and the philosophy of confidence and winning. He shares with audiences around the world the minds of footballers and looks at how to nurture them to condition them for sporting success.

How he presents

Sven's considerable sporting and managerial experience, combined with his pleasing manner, informed approach and articulate delivery, make him a natural choice for personal appearances, motivational and after dinner speaking.


He presents in English.

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Speaking topics

  • Leadership
  • Teamwork
  • Motivation
  • Management
  • Philosophy of Confidence and Winning

Books and publications

  • 2013
    Forthcoming November
    Sven: My Story
  • 2003
    Sven - Goran Eriksson on Football 2003
  • 2003
    Sven - Goran Eriksson on Soccer: The Inner Game - Improving Performance
  • 2002
    Sven - Goran Eriksson on Management
  • 2001
    Sven - Goran Eriksson on Football (with Willi Railo, Hakan Matson)

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