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The Rt Hon. Lord Coe KBE

Former Olympic Athlete, Politician & Head of the London 2012 Olympics

Lord Sebastian Coe KBE acclaimed world renown heading the bid and organisation of the London 2012 Olympic Games. As President of the IAAF, he secured the 2017 World Athletics Championships for London.

"Britain's greatest ever athlete, the man who brought the Olympics to England"

The Rt Hon. Lord Sebastian Coe KBE - speaker profile photo

In detail

After his retirement in active sport, he became a Conservative MP. He also set up a chain of health clubs and acted as a global advisor to Nike. He can look back on an athletics career of almost unparalleled achievement. He was awarded the OBE in 1991 and in 1979 was named BBC Sports Personality of the Year. In addition to Seb's sporting success, he has written books on a variety of subjects and is an experienced broadcaster.

What he offers you

Lord Coe offers insights into the lessons learned from London 2012 Olympics - overseeing an enormous infrastructure and logistical exercise in one of the world's great cities. Above all, he underlines the age-old proposition that no amount of theorising replaces 'the genius of hard work'.

How he presents

An experienced media personality, Sebastian is equally at home in front of a large conference audience or speaking to a select after dinner group.


Sebastian presents in English.

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Speaking topics

  • The Winning Mind
  • Formulating the Perfect Team
  • Business Competitiveness
  • Peak Performance
  • Transformational Leadership
  • Customer Service

Books and publications

  • 2012
    Running My Life - The Autobiography
  • 2009
    The Winning Mind
  • 1996
    Olympians: A Quest for Gold, Triumphs, Heroes and Legends
  • 1992
    More Than a Game: Sport in Our Time
  • 1990
    Fair Play in Sport and Society
  • 1987
    The Running Year: A Fitness Log and Diary 1987
  • 1983
    Running for Fitness
  • 1981
    Running Free (with David Miller)


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