Prof. Philip Kotler

Professor Kotler has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing. He has authored what is widely recognized as the most authoritative textbook on marketing: 'Marketing Management', now in its 13th edition. He has also authored or co-authored a number of benchmark books and over one hundred articles, many of which have been published in the world's leading journals. He holds many major awards, including the Distinguished Marketing Educator of the Year Award from the American Marketing Association and Marketer of the Year by the Sales and Marketing Executives International (SMEI). He is currently the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago.

What he offers you

Professor Kotler's professional wisdom is contemporary, relevant and practical, and his presentations are illustrated with many examples drawn from international business. He offers profound and provocative perspectives on market-based corporate revitalisation. He was ranked in the Thinkers 50 2007 and 2009, the global ranking business thinkers.

How he presents

A highly professional and informative speaker Professor Kotler educates audiences with his presentations on leading marketing concepts and developments.

Languages

He presents in English.

Want to know more?

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• Marketing Strategy and Practices
• New Product Development
• Strategic Marketing

• Philip Kotler is an amazing communicator, with very interesting and enriching content. He gave an excellent performance and was extremely inspiring - Enterprise Software Solutions

• 2017
  My Adventures in Marketing: The Autobiography of Philip Kotler
• 2017
  Principles of Marketing
• 2016
  Democracy in Decline: Rebuilding Its Future
• 2015
  Confronting Capitalism: Real Solutions for a Troubled Economic System
• 2014
  Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
• 2012
  Market Your Way to Growth: 8 Ways to Win
• 2011
  Winning At Innovation: The A-to-F Model
• 2010
  Marketing 3.0