Don Peppers

He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top twenty US direct marketing agency. A popular voice among editors and the media, he is co-author of a series of international best sellers that have collectively sold over a million copies.

What he offers you

By facilitating the identification of your most valuable customers, he sets the foundations for you to model effective customer focussed strategies. With a comprehensive path to increasing customer satisfaction you will have a crucial ingredient for developing a successful business strategy.

How he presents

Clarity is the name of his game; he strips out the jargon and gives you a tailored overview of the latest thinking.

Languages

He presents in English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.

How to book Don Peppers?

Simply phone or e-mail us.

• Mass Customisation
• Competing in the Interactive Age
• One Customer at a Time: the one-to-one future of marketing
• Long-term Leadership in a Short-term World
• CRM is Dead - Long Live the Customer
• Optimizing for Success

• Don gave a very relevant and interesting presentation, delivered with power and energy. The audience was very pleased with the content - Independent Business Publishers

• 2005
  Return on Customer: Creating and Maximising Value from Your Scarcest Resource
• 2001
  One to One B2B: Customer Development Strategies for the Business-to-Business World
• 1999
  The One to One Manager
• 1998
  The One to One Field Book
• 1997
  Enterprise One to One: Tools for Competing in the Interactive Age
• 1994
  Life's a Pitch, Then You Buy